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Adidas, the famous sneaker brand, has just expanded its non-fungible token (NFT) offering with the launch of the latest phase of its NFT Into The Metaverse collection with its collection of dynamic NFTs: ALTS by Adidas. The sneaker brand’s NFT Into The Metaverse holders can thus join the vibrant NFT ecosystem by burning their tokens. What is this new NFT collection all about?
After the resounding success of her first collection NFT : Into The Metaverse, Adidas now wants to expand its non-fungible token offering with a dynamic new NFT collection. It is true that the global sneaker giant had made a remarkable entry into the NFT universe by managing to sell, in just a few hours, 30,000 NFTs for a total value of 22 million dollars.
Chapter 1: ALT[er] Ego starts now 🎯
🪞This is your first step on your journey towards your own ‘ALTS by adidas’ identity.
🎭 At the end of Chapter 3 you will get a unique PFP consisting of countless trait combinations with a rarity rank.
🫀 ALTS by adidas is a dynamic NFT… pic.twitter.com/0D9lrvIy6y
— Indigo Herz (@indigo_herz) April 11, 2023
NFT holders from the first two phases of the collection of the collection Into The Metaverse can now burn their non-fungible tokens in order to receive a new dynamic token from the ALTS by Adidas collection, paying only the transactional fee. This collection is still based on blockchain technology Ethereum.
A collection based on eight ALTs[er] EGO :
Adidas’ new web3 collection involves a Dynamic NFTs which is based on eight “ALT[er] EGO” which each correspond to a different level of rarity, a different sport (football, basketball…) as well as a different interactive scenario.
Adidas continues to be one of most active brands in the NFT universe. The company continues to invest heavily in web3. Lately, the fashion brand has been showcasing new designs on Decentraland and it’s teamed up with luxury brand Prada to launch a Polygon-based NFT collection.
Sa collection Into The Metaverse was launched in December 2021 and it promised NFT holders to be able to enjoy exclusive benefits such as “access to promotions or virtual experiences throughout 2022”. The fashion brand has also forged a few partnerships with industry giants like Yuga Labs and its famous collection of Bored Ape Yacht Club tokens.
THE ALTS by Adidas token holders Not only do they have certain intellectual property rights to their character, but it is also expected that they can retrieve the 3D files from their NFT. Owning a token will also entitle them to several exclusive benefits for brand-created experiences, as well as physical products.
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