Snowball effect – We learned today that through its BLRD branch, the “made in Japan” gaming giant GREE is joining forces in a very timely manner with Ava Labs, the software company providing support to the Avalanche blockchain and its ecosystem. An association that aims to accelerate BLRD’s growth in the field of blockchain games with a first Web3 game from 2023.
Strategic partnership in the land of web gaming 3
Is it necessary to remind you that Avalanche is a protocol acclaimed by the blockchain ecosystem. Extremely fast, economical, energy efficient, it also has the largest number of validators securing its activity by proof of stake. Today, Avalanche hosts over 500 decentralized applications. Billions of dollars are thus safe on the network. The climate impact is minimal. Based on this observation, it is not surprising that many players in the real economy choose this player to carry out their conversion to blockchain technology.
Thus, the GREE company has also begun the transformation. As a reminder, the Japanese company has more than ten years of experience in the creation of successful Web2 games. She has notably worked on a large number of popular games, including Naruto and several mobile versions of Final Fantasy. Recently, the entertainment giant has embarked on the operation of more than a dozen Avalanche validators. This is part of his larger plans to participate in Avalanche’s Primary Network and Gaming Subnets.
“GREE has over a decade of experience building games players love, with timeless intellectual property. We’re thrilled they’re leaning on the gaming channel, Avalanche, and partnering with it to make its future even brighter. Ava Labs has all the necessary tools to help GREE grow into a Web3 games powerhouse.”
Ed Chang, Head of Games at Ava Labs
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BLRD, a third-party entity to facilitate Web3 junction between Avalanche and Gree
It is within a third structure that the two champions will concretize their collaboration. Indeed, BLRD has been a key player in the gaming ecosystem for several decades. In particular, in 2007 it launched the very first mobile social game, Fishing Star. In addition she was able to obtain very many references as :
- 30 million monthly active players
- Collaboration with emblematic companies in the world of gamingsuch as Square Enix, Sega, Konami and Bandai Namco
- Released numerous mobile games downloaded millions of times.
- Acquisition of various intellectual property licenses and adaptations of popular anime into mobile games. We can quote here “One Punch Man”.
Within the emerging strategic partnership, its role is to promote web3 game development by merging the experience of the GREE group, and the capabilities of the Avalanche network. Ava Labs will help drive BLRD’s growth in blockchain gaming, providing technical, marketing, business and ecosystem support.
“I’m excited about the potential of the Avalanche Network and its ecosystem. We are going to deliver a brand new game that will be loved by gamers for years to come, just as we have done for web2 games.”
Eiji Araki, director of the BLRD
It’s announced, BLRD is planning a sensational entry into the world of Web 3 gaming. This by developing and distributing games on the Avalanche network, but also, among other things, NFTs. In addition, BLRD plans to collaborate with Ava Labs and the Avalanche Foundation on other projects, including joint investments with Blizzard, Avalanche’s investment fund, while operating validators and investing in third-party games. In short, GREE, through BLRD, is firmly leaning towards Web3 and blockchain technology. Prepare for the Avalanche.
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