Mindshare is a media agency network who has made a partnership with a software company called Zilliqa Research, an online advertising company called Rubicon Project, a programmatic marketing technology company called MediaMath and a Media company called Integral Ad Science. A blockchain technology-based programmatic supply chain reconciliation is designed for PepsiCo through the partnership.
The Director of Consumer Engagement for PepsiCo AMENA Farida Shakhshir said, “We are happy to be partnering with Mindshare to test the application and value add of blockchain in media. It is key that we stay abreast of new technologies, and continue to advance transparency, viewability, brand safety and buying efficiency. The results are encouraging, and we plan to run a few more campaigns under different conditions to verify more hypotheses and measure overall impact.”
The test was carried out in March 2019. 28% increased efficiency related to costs for viewable impressions has been noticed.
The Global Lead for blockchain technology across GroupM Gowthaman Ragothaman said, “The impact on marketing budgets and performance brings great value to the advertiser. We will expand the alliance and keep developing more features on the smart contracts to include more media performance metrics to make it even more effective.”
The media agency network Mindshare is located in London, the capital of England. The belief of Mindshare is that everything begins and ends in media in the present world. The role of Mindshare is to facilitate clients in growing their business. It is made of 116 offices across places like North America, Latin America, Europe, the Middle East, and the Asia Pacific. Offices are dedicated to forging a competitive marketing advantage. The advantage will be for businesses and their brands. Mindshare belongs to GroupM, according to the official LinkedIn account of Mindshare.
The complete campaign budget can be delivered through the blockchain technology of Zilliqa, Media News 4u reported.
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