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Home NFT

Former Activision Blizzard executive becomes CEO of Yuga Labs

by Ashutosh Thakur
April 3, 2023
in NFT
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Former Activision Blizzard executive becomes CEO of Yuga Labs
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The cryptocurrency industry isn’t the only one with renewed interest in the new year. After a relatively silent 2022, the NFT industry is coming back.

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With the creation of a new competitive Marketplace like Blur and the renewal of the management team of Yuga Labs with a new CEO, the industry seems to be on the right track to regain its former values.

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A new CEO for Yuga Labs

It was on April 1 that Yuga Labs announced the identity of its new CEO. This is the company behind the famous collections of NFT Bored Ape Yacht Club (BAYC) and CryptoPunks. Since it was the latter that fueled much of the madness NFT of 2021, this announcement has generated great interest within the community.

The new CEO of Yuga Labs is Daniel Alegre, a true expert in the field of the tech universe. He also worked with Activision Blizzard as president and chief operating officer, before resigning from his position to join Yuga Labs on April 1.

Thus, in a tweet published on his official Twitter account, he expressed his enthusiasm for this newly entrusted role.

Today is my last day as President and COO of Activision Blizzard. Thank you to the incredible teams who create truly epic games. Tomorrow I officially start at CEO of Yuga Labs. Couldn’t be more excited for this next chapter. pic.twitter.com/eo3RfIyz0q

— Daniel Alegre (@dalegre) March 31, 2023

As a veteran of the tech industry, Alegre has played a crucial role in the growth of Activision Blizzard during recent years. He has notably overseen popular video game franchises such as Call of Duty, World of Warcraft, Diablo and Candy Crush.

Cryptocurrency investing is offered by eToro (Europe) Ltd as a PSAN, registered with the AMF. Cryptocurrencies are very volatile. No consumer protection.

According to the skills of the new CEO, it is quite clear that the company Yuga Labs wishes to intensify its efforts in the field of the Metaverse and in particular that of games. Indeed, Alegre has worked for many years in the gaming, entertainment and technology industries.

On his LinkedIn profile, it can be seen that he worked for the German media conglomerate Bertelsmann for almost six years before joining Google, where he held various management positions for more than 16 years.

He oversaw areas such as global sourcing revenue, retail ecosystem engagement, and operations in Asia Pacific and Latin America. He then mis au service d’Activision Blizzard before being recruited by Yuga Labs which recently launched its new collection of NFT.

An arrival against a background of tension in the company

The arrival of Daniel Alegre is not a secret since Yuga Labs had some spoken already in December 2022. In a press release, the leaders had specified that the whole of the resources accumulated by the company represented a huge opportunity to redefine the Metaverse.

Big news today as we continue to build the future of web3 – Welcome @dalegre! https://t.co/yat8B5RnJx pic.twitter.com/MOZYRZ9ASX

— Yuga Labs (@yugalabs) December 19, 2022

However, this new opportunity for Daniel Alegre also comes with challenges, insofar as the company faces legal problems Currently.

Indeed, a class action lawsuit filed in December in the United States accuses the creators of BAYC of misleading investors about the financial advantages of Yuga securities and of using famous promoters to attract more investors.

According to the law firm Rosen, investors who bought NFT BAYC and ApeCoin between April 23, 2021 and December 8, 2022, can be eligible for compensation.

Also, at the same time, Yuga Labs co-founder Wylie Aronow, took leave in January to prioritize his health following a diagnosis of congestive heart failure. It is not yet specified the date of his return to the company.


Source : Cointelegraph


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