Govt of India Launched a blockchain-based e-marketplace for coffee growers

Commerce Secretary Dr. Anoop Wadhawan launched blockchain based coffee e-marketplace through video conferencing in New Delhi today. In his address on the occasion, he said that this pilot project would help farmers in a transparent manner with the markets and the coffee growers would get fair price. Dr. Wadhawan said that blockchain would reduce the layers between coffee producers and buyers and would help farmers double their income.

Govt of India Launched a blockchain-based e-marketplace for coffee growers

The project was also launched in parallel by Mr. Höje Dötersetthe, Executive Director of the International Coffee Organization (ICO) from Nairobi, Kenya. High Commissioner of India to Kenya Rahul Chhabra was also present on the occasion.

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India is the only country in the world where coffee is grown in shade, it is broken by hand and dried in the sun. The coffee grown here is one of the finest coffee in the world. Coffee is grown by small producers, tribal farmers from areas adjacent to national parks and wildlife sanctuaries in the Western and Eastern Ghats – the biodiversity of the world. Indian coffee is in great demand in the world market and is sold as premium coffee. But in return, the farmers earn very little.

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Blockchain based marketplace app for trading of Indian coffee aims to bring transparency in the trade of Indian coffee. This initiative will help in creating a brand image of Indian coffee and the direct access to buyers will reduce the dependence of coffee producers on middlemen.

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