Bumble Bee Foods became the first seafood company to use SAP SE blockchain technology. The blockchain facilitates Bumble Bee Foods consumers to use their smartphones for scanning a QR code. Once the code is scanned, the blockchain will provide information about Bumble Bee Foods’ Natural Blue® by Anova® yellowfin tuna related to their journey from the Indonesian ocean to the dinner table and other information like the size of the catch, the point of capture and the fishing community. It will also provide valuable insights like sustainability, fair trade fishing certification, freshness, and safety.
Bumble Bee Foods is considered as the largest branded shelf-stable seafood company in North America. Whereas SAP SE is the German-based European multinational software corporation. The main purpose of their collaboration is to improve seafood traceability and make consumers know their food is safe.
The blockchain technology helps Bumble Bee Foods to store data. It doesn’t only help for storing data but also for creating a tamper-proof supply chain history. Participants can see, share and safe data.
Tony Costa, the Chief Information Officer at Bumble Bee Foods, said, “With SAP, we have the ability to track fish the moment it’s caught and as it travels around the world, telling the story of each tuna while positively impacting ecosystems and the lives of the people all the way down the line. “Bumble Bee has long been an industry leader in tracing its seafood products, and the addition of SAP’s blockchain technology allows us to further elevate our efforts in complete transparency with consumers and customers, providing assurance that their fish is fresh and it’s been sourced fairly according to our commitments to the International Seafood Sustainability Foundation,” PRNewswire reported.
The president at Nexcor Food Safety Technologies Robert Burgh stated about blockchain’s future during a session called “Food Safety Disruptors – Emerging Technologies and the Baking Industry” which is held in Chicago on February 24-26, 2019. He didn’t only state about the future of the blockchain, but also its ability to facilitate those departments and companies which are related to food safety.
He believes that blockchain technology can be used tremendously in the seafood industry. He said, “The idea is they catch a fish, they put a radio frequency identification tag on each fish, and they can track each fish all the way up until it gets in a can. “With tuna fish, you’ve got fish and water or fish and oil, so it’s really easy to know which fish came off of which boat and was it legal and ethical, Supermarket Perimeter reported.
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