Sport x Web3: the new winning combo – Deloitte and the Sinclair Broadcast Group collaborate to offer new virtual experiences to sports fans in the metaverse. This partnership marks a new rapprochement between the sports industry and the web 3.
According to a February 28 press release, Deloitte and the Sinclair Broadcast Group announced the launch of a new experience in the metaverse dedicated to sports fans. This is scheduled for the week of March 6. As a reminder, Sinclair is a television group that provides local news content in general and sports in particular. This is intended for television stations, national and international sports networks, as well as digital platforms.
This metaverse, which targets sports enthusiasts, will be created using the moteur Unreal d’Epic Games. It will improve fan and audience engagement “with the content they like”. The announcement states in particular that this sports community of the Sinclair Broadcast Group in the metaverse will “beyond playing time”. Indeed, this virtual universe offers an engaging experience for fans during the pre-season, pre-game and during the game.
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New forms of engagement and sources of income thanks to Web 3
Speaking about this project and his company’s collaboration with Sinclair, the CEO of Deloitte Consulting, And Helfrichreviewed the content of the company’s recent publication titled « 2023 Sports Industry Outlook ». The latter shows an acceleration of l’alliance of the physical and virtual worlds in the sports industry. This event would provide fans with more ways to access and consume sports content than ever before.
In detail, these new experiences in terms of fan engagement are based in particular on digital collectibles. These would be becoming “advanced digital assets”. These collectibles also create new revenue streams for companies in the sports and web3 industry.
The sport is in the list of sectors that have used the cryptocurrencies and some blockchain to propose to new products, new experiences to fans. Despite the friction between the world of sport and that of the web3 during this crypto winter, the two industries benefit from collaborating.
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