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Miller Lite To Use Blockchain Technology In Collaboration With Vatom Labs

Miller Lite, a 4.2% ABV American light pilsner beer sold by MillerCoors of Milwaukee, Wisconsin, had already started using blockchain technology for its trivia game in collaboration with a technology firm called Vatom Labs.

Creating Great Taste Trivia is a purpose of the partnership for reaching drinkers. The mobile phones of the country’s legal-age drinkers whether in bars or restaurants will be served with a 12-question trivia game. A prize of $5 will be given to a player who will answer all 12 questions correctly.

The attention of customers can be gained through the campaign. The customers can use this game till September 30, 2019.

The underlying magic behind this game is the blockchain technology. The experience is combined with the need for the authentication of players and for rewarding winners. These things complete this game.

The project is still being tested. If this test is ended, then the future plans will be evaluated. The results of the early stage are said to be strong.

A type of “non-fungible tokens” (NFTs) which is known as “SmartMedia Objects” (SMOs) utilized by this game for a purpose of giving a robust experience. It is also utilized by this game for one more purpose of ensuring that the coin can’t be counterfeited. A game, social badges, and rewards for virality are included in the robust experience. PayPal is used by this operation for the redemption of tokens.

A sidechain called BlockV is used for the hosting of their SMOs. The door can be opened for increased transaction speeds at a lower cost. BlockV is actually a private sidechain.

Companies who would like to collaborate with Vatom Labs can use either a public blockchain technology or private blockchain. Similar programs can be created for other companies by Vatom Labs with the help of its SmartMedia Object platform, Forbes reported.

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