Bitcoin NewsEthereum NewsNFT NewsDeFi NewsAltcoin NewsBlockchain NewsPress Releases Sponsored Cryptonews Deals Industry Talk ICO newsFinance NewsTechnology News
No Result
View All Result
Monday, January 30, 2023
  • Login
  • News Story
  • Blockchain
  • Cryptocurrency
    • Exchanges
  • NFT
  • Metaverse
  • DAO
  • Listicle
Subscribe
Bitcoin NewsEthereum NewsNFT NewsDeFi NewsAltcoin NewsBlockchain NewsPress Releases Sponsored Cryptonews Deals Industry Talk ICO newsFinance NewsTechnology News
  • News Story
  • Blockchain
  • Cryptocurrency
    • Exchanges
  • NFT
  • Metaverse
  • DAO
  • Listicle
No Result
View All Result
Bitcoin NewsEthereum NewsNFT NewsDeFi NewsAltcoin NewsBlockchain NewsPress Releases Sponsored Cryptonews Deals Industry Talk ICO newsFinance NewsTechnology News
No Result
View All Result
ADVERTISEMENT
Home Metaverse

NFT and metaverse: the new marketing of GAFAM?

by Ashutosh Thakur
September 25, 2022
in Metaverse
132
0
Metahebdo2022 V1 3
152
SHARES
1.9k
VIEWS
Share on FacebookShare on Twitter

RelatedPosts

NFT: Dogami raises 14 million euros despite a dog time on cryptocurrencies

Crypto winter and metaverse: Mozilla takes on web 3

FTX Fall and Crypto Winter: Have NFTs Said Their Last Word? The Meta-Hebdo

The metaverse, from dream to reality – From barter come the origins of our exchanges and our sociability. On closer inspection, the trade starts from scratch. From a logical and simple observation: “if you want milk from my cows, you will have to give me your wheat in exchange”. Subsequently, without taking a course in history and anthropology, money, as an equivalent of value, appeared. It has enabled many political, state and commercial powers to develop across borders.

One thing leading to another, thanks to a voluntary ellipse on the progress of technologies, we are therefore arriving at the birth of e-commerce, exacerbated with the arrival, development and rise of the Internet. The appearance then of the term Web 3, evolution of Web 2the internet as we know it, has given rise to NFT technology, an almost tailor-made solution for considering the possibility – unfinished for the moment – ​​of a metaverse open to all, a free trade area, and, as a result, commerce.

So prophetic, books such as Snow Crash or the movie Ready Player One become a probable dystopian reality for some. But not for others. Indeed, from Amazon to E-bay via Meta (formerly Facebook) aren’t we already in a metaverse era – embryonic of course – powered by NFT and blockchain technology? Taken by storm by the giants of commerce, has the metaverse slipped from the novel of anticipation to an already consumed reality? Let’s take a little height.

So as not to get lost in the Meta-Hebdo:

Amazon, E-bay, Orange… shop in the metaverse

Facing a Internet 2.0 running out of steam and an technology blockchain which despite the obstacles continues to gain ground in the hearts of its users, commerce has in fact adapted to the situation and to the new and emerging consumer demands. Art, Luxury, Sport, Politics, there is not a sector that has not started adopting codes specific to the so-called crypto world.

However, beyond this visible adoption, there are functions specific to the metaverse that we use in smartphone applications. We have even integrated them into our daily lives without realizing it. Amazon allows you, for example, to visualize in 3D your future furniture in your home. By branching, theAmazon’s involvement in the establishment of the digital euro goes in this dynamic of a commercial giant already actor – criticizable – of Web 3.

Orange Spain, a subsidiary of Orange, also recently opened its store in the metaverse with spaces provided for brands to display their innovations and products. Aided by a partnership with Meta and its Meta Quest virtual headset, the consumer experience is in the words of Diego Martínez, Business Unit Director of Orangethe nerve of the future of the company:

“With the opening of our store in the metaverse, we have become a pioneer in this environment, deepening our commitment to innovation and digital transformation and, more importantly, improving the experience of its customers. customers who thus have another point of contact with the company. »

Collection of NFTs from the E-Bay side, development of recognized NFTs and sides at Nike, the conquest of the metaverse is an effective strategy for these commercial giants

The Orange Spain store in the metaverse – Source: Orange

>> Come take your first steps in the NFT universe on Binance (commercial link) <<

NFT and metaverse: one does not go without the other

So yes. Talking about metaverse does not necessarily imply talking about blockchain technologies. However, the latter allowed the birth of NFT, real proof of the authenticity of an avatar or a virtual object. The contract engraved on the blockchain becoming undeniable proof of ownership.

Adopted by big stars, NFT collections such as those of CryptoPunks or even Bored Ape Yatch Club allowed a development of the metaverse attracting investors and other business magnates like Paris Hilton.

For the most enthusiastic, NFTs even appear as the new basis of a worn-out global trade. In a society where we all wear the same clothes, are all in the same places, use the same networks, offering NFTs on behalf of a brand is the way to allow the consumer to truly belong to the community.

We are already in a 3.0 trade

Quite quickly, we understand that we are already in the era of commerce 3.0. QR codes accompany our lives, like the one that sticks to our health pass. Exacerbated by the so-called “covid” period that we have experienced, the concept of a virtual common space open to all makes sense.

Amazon, E-Bay, Metabut still Microsoft are all major players in traditional commerce who have already embarked on the race for the metaverse and the development of NFTs. Nike, which emerged stronger from the takeover of RTFKT studios, has won the lead with its Cryptokicks.

Nike And Rtfkt Launch The Cryptokicks, The Brand'S First Nft Sneakers.

GucciLouis Vuitton or Balenciaga, luxury and regularly avant-garde haute couture are also stimulated by the experiences made possible by NFTs and the metaverse for their customers. Gucci even accepting Bitcoin and cryptocurrencies in some of its points of sale.

Finally, the marketing of the sports sector also proved its interest in the metaverse. From building a virtual stadium to Manchester Citythe establishment of fan token platforms (sports club cryptocurrencies) such as partners. NFTs have thus been able to show their value and position themselves as secure solution for commerce and not as a threat.

The evolution of technologies thus allows trade to continue their development at a time when it is running out of steam. Indeed, the concept of click to buy having gradually drifted towards that ofexperiment to buy.

The metaverse pushes the boundaries of reality for brands

Beyond the crypto winter we are all going through, a lot of fundraising and others forward-looking studies like McKinsey’s show the growing and propelling interest of the metaverse and by branching NFTs. Commerce, social networks, virtual experiences, evolution of gaming, the metaverse allows brands to go further.

They can by the property of NFT propose a real virtual identity to their consumer, proposing a world – supposed – to be a free and inclusive space. This space then allows the establishment of an omnichannel trade.

The metaverse: an omnipresence of the brand

The term omnicanal is a concept which, with the birth and rise of the metaverse, makes sense of it. Coming from marketing, this term underlines the fact that the metaverse makes it possible to keep all the communication channels and to link them in a point of departure and a central sales space most of the time physical. Here, the metaverse offers a virtual sales space, open 24 hours a day. Brands intend to play well with distances and space in this new playground.

Catalyst of communication channels, allowing real proof of commitment despite the distance the metaverse allows to develop the customer experience and to build loyalty thanks to the latter, like Starbucks, which recently unveiled its NFT platform.

Nfts For Starbucks Customers
Logo of Starbucks, a commercial giant that is betting on web 3

>> Need cryptos for your first NFTs? Sign up on Binance (commercial link) <<

Playful journey, interactions, brands are already starting to multiply innovative ideas to create virtual interaction with users or their future users.

NFT and metaverse, limited use

However, this mutation of trade and the unknowns it includes in its equation raise questions. What ownership for NFTs ? What right for fair competition and for the consumer? These are all questions underlined by certain legal loopholes that we can see in theNFT news. The action of GAFAM, whether Apple, Google, Meta or even Microsoft for the future of the metaverse will be decisive at the risk of flouting some key principles of decentralization.

Finally, and this is a parameter that brands will have to consider in order to develop in web 3, they will have to allow their customers to understand, through education, the volatility of NFTs as well as the practices and uses specific to the blockchain. , so as to limit speculative risks for their consumers.

Actors of what is called mass adoption, (mass adoption), the place of brands and trade in the metaverse, of Roblox at Decentralized Passing by The Sandbox, is no longer to be determined. Torn between the usefulness they can bring to popularize Web 3 and the threat they pose in that they can distort the use of NFTs and the metaverse (by destroying theanonymity and centralization) the rapid advance of technologies allows them to envisage a virtual space where it could do more than in reality. Reach more customers, be more visible, have more direct communication with consumers: the metaverse breaks with the codes of commerce that we know.

You have the right to understand nothing about the NFT trend. On the other hand, not being interested in Bitcoin is unforgivable! Don’t wait any longer to prepare for the future en going to register on the Binance platformTHE absolute benchmark in the sector (commercial link).

Get real time update about this post categories directly on your device, subscribe now.

Unsubscribe

Related Posts

Nft Dogami Euros 1
Metaverse

NFT: Dogami raises 14 million euros despite a dog time on cryptocurrencies

December 17, 2022
1.9k
Mozilla Renard Bitcoin Btc 1
Metaverse

Crypto winter and metaverse: Mozilla takes on web 3

December 5, 2022
1.9k
Metahebdo2022 V1 3
Metaverse

FTX Fall and Crypto Winter: Have NFTs Said Their Last Word? The Meta-Hebdo

November 27, 2022
1.9k
Cochella Nft Ftx Desert 1
Metaverse

FTX Collapse: Coachella NFTs Lost in the Metaverse

November 21, 2022
1.9k
Nike Polygon Rtfkt Nft 1
Metaverse

Nike lands on Polygon for maximum swag in the metaverse

November 17, 2022
1.9k
Agence Norvege Decentraland
Metaverse

Norwegian administration opens offices in Decentraland (MANA)

October 31, 2022
1.9k
Load More
  • Trending
  • Comments
  • Latest
-The Blockchain Cafe

Write for us – guest post

April 14, 2022
Celcryptocrash

Important Update On The Celsius Network

June 14, 2022
Tcs-The Blockchain Cafe

TCS roll-outs Quartz DevKit to help businesses build blockchain applications 40% faster

December 4, 2021
Xiomi -The Blockchain Cafe

You should know about Xiaomi Blockchain

December 5, 2021
The Blockchain Cafe

10 Things A Crypto Beginner Should Know

0
The Blockchain Cafe

Ethereum: 10 Things You Did Not Know

0
The Blockchain Cafe

What Is Ripple: Complete Guide For Beginners

0
Sto-The Blockchain Cafe

What Is Security Token Offering (STO)?

0
Bnbchain

BNB Chain becomes the largest layer 1 blockchain in the world!

December 23, 2022
Banque Crypto 1

The New Crypto Limit Standards 2025: What Will Change?

December 21, 2022
Hedera Nft

Hedera prepares to tap into the next big NFT wave

December 21, 2022
Ftx Recouvrement Don

FTX affair: donations made to politicians to be returned at all costs

December 20, 2022
Bitcoin NewsEthereum NewsNFT NewsDeFi NewsAltcoin NewsBlockchain NewsPress Releases Sponsored Cryptonews Deals Industry Talk ICO newsFinance NewsTechnology News

© 2022 The Blockchain Cafe - Designed and Maintenance by The Blockchain Cafe.

Navigate Site

  • News Story
  • Blockchain
  • Cryptocurrency
  • NFT
  • Metaverse
  • DAO
  • Listicle

Follow Us

No Result
View All Result
  • News Story
  • Blockchain
  • Cryptocurrency
    • Exchanges
  • NFT
  • Metaverse
  • DAO
  • Listicle

© 2022 The Blockchain Cafe - Designed and Maintenance by The Blockchain Cafe.

Welcome Back!

Sign In with Linked In
OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
Go to mobile version