A luxury wedding – Gucci is she ready to play it as crazy as the Bored Apes? THE famous monkeys from Yuga Labs open the ball of announcements in this week of the Metaverse Fashion Weekand this, with a major partner: the famous fashion and luxury brand Gucci.
Gucci and the Bored Ape Yacht Club (BAYC) are not their first affair together. During the summer of 2022, the famous luxury brand had in particular declared to accept payments in APE Cointhe crypto associated with the simian universe of Yuga Labs, alongside Bitcoin and D’Ethereum, whose adoption and capitalization are of a completely different order of magnitude. A first sign of confidence which was followed by a participation of Yuga Labs in the launch of the collection NFT Gucci Grail. A foray into the digital world at the initiative of the brand of the same name.
Despite the loss of speed of the metaverse during the year 2022, Gucci is therefore returning to the charge in this field, and not just anytime. On the occasion of the Metaverse Fashion Weeka week dedicated to fashion brands that try to dress all the avatars that populate our digital worlds in virtual clothes.
“Continuing its exploration of the metaverse, the Maison is partnering with Yuga Labs. Stay tuned for new trends taking shape, blurring the lines between real and digital. »
Statement from Gucci
Yuga Labs retweeted Gucci’s press release, sending him a message from his side:
“In the place where worlds collide, we appear. »
For the moment, no details of this still secret project has not been communicated.
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Fashion brands want to “be part of the club”
The announcement of this partnership comes just as Yuga Labs announces a novelty in its Otherside metaverse: « Legends of the Mara ». A 2D experience in which players will have to use strategy a priori. All against a background of Lore (universe) of the métavers The Otherside.
A new game therefore which appears after Dookey Dash. A crazy game in which the holders of BAYC could survey at the beginning of the year the sewers, virtual of course, of the BAYC.
With a floor price of 60 ETH for the purchase of one of those famous bored monkeys, the Bored Ape Yacht Club is part of the collection NFT “deluxe”. The price ofETH oscillating for the moment not far from 1 700 dollars, even in this period of bear market, the purchase is far from being within the reach of all the purses. It is a marriage of convenience, therefore between the real and the virtual which ultimately carries within them a common ideal: to sell to the rich of this world theidea that they are all “part of the club”in any universe, real or virtual.
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