The global coffee giant continues its dive into Web 3. The American firm is today launching a new collection of NFTs on layer 2 of Ethereum.
A collection in homage to the origins of the brand
The world’s largest coffee chain is today launching its new collection of NFT. The latter titled “The Starbucks First Store Collection” features different works of art reminiscent of the first Starbucks coffee shop opened in the city of Seattle in 1971. Starbucks says about this new collection:
People from all over the world come to see this historic place, experience a sense of nostalgia and become part of something bigger. With the Starbucks First Store collection, you can own a piece of history.
This collection will consist of 5000 objects with a unit price of 100 dollars. These objects, timbres (stamps in English), take up the principle of the first collection launched by the American giant last year. Note that holders of two stamps from the previous collection will have early access to this new NFT collection. It will only be possible to invest in one NFT per person.
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The previous collection, the “Siren Collection”was a real hit. The latter has sold out in just 20 minutes according to the American company. It included 2,000 NFTs of the brand’s iconic logo sold for $100 each. THE floor price of this collection is 500 dollars or one 400% increase in value for the hour.
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Starbucks in the deep end of Web 3
In May 2022, Starbucks confided his intention to enter the world of Web 3. The company then announced the launch of an NFT collection in order to allow its customers to access many unique benefits and experiences. Brady Brewer, the company’s chief marketing officer said at the time:
We are creating the digital third place. To achieve this, we will expand our frame of reference on what it means to be a member of the Starbucks community, adding new concepts such as ownership and community-based membership models that we see developing in web3.
As a reminder, the third place, third place in Englishis a concept referring to social environments that are not home or work. It’s a space where you can chat or even work like a Starbucks coffee shop.
Last fall, Starbucks launched its Odyssey program. It’s about a extension of its loyalty program which allows to integrate a additional web 3 dimension at Starbucks Rewards. Customers can participate in virtual tours, earn points and obtain different NFTs thanks to them.
Many brands are embarking on the Web 3 adventure, particularly via NFTs. So, Nike or encore adidas recently launched collections. If the‘actu crypto interests you, find all the latest news on our homepage!
Source : The Block
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