Since the takeover of Twitter by Elon Musk, this emblematic social media is not in the best shape. And his escapades in connection with the Dogecoin cryptocurrency does not help this impression of uncontrolled slippage towards… a “great app” with more blurred contours than ever. Because how can you claim it when some basic features are already struggling to work…
A dynamic for a long time oriented towards a financial aspect whose ambition has at least the merit of including cryptocurrencies. With, a few months ago, an improvement in Cashtags and related searches related to Bitcoin and Ethereum. And, obviously, this strategy is gearing up to kick into high gear in partnership with “social trading” company eToro.
Twitter + eToro = buy stocks and cryptocurrencies
The information was made public a few hours ago by the CNBC media, and it is already making the rounds of the cryptocurrency ecosystem. And for good reason, trading platform eToro is likely to partner with Twitter in order to offer its services to users of this social network. An option visibly associated with the famous “Cashtags” whose scope will be extended to classic shares, but also to other cryptocurrencies and financial tools.
« As we’ve grown tremendously over the past three years, we’ve seen more and more of our users engage on Twitter and learn about the markets. (…) There is very high quality content, real-time content on financial analysis of companies and what is happening in the world. We believe this partnership will allow us to reach these new audiences and better connect the Twitter and eToro brands.. »
Yoni Assia, CEO of Bull
A new financial feature that will allow clicking a “View on eToro” button in order to proceed to checkout for the purchase of the relevant assets. Because this fintech specializing in investment and trading has been offering since 2019 specially dedicated access to the cryptocurrency market, in a rather questionable “social” form.
This dynamic is presented by Elon Musk as a desire to making Twitter “the largest financial institution in the world. » And this first notable agreement made since the takeover of Elon Musk clearly seems to fit into this framework. With an ambition laid out by eToro CEO Yoni Assia to help attract a new audience to these two platforms.
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