Soccer friends, the 2022 World Cup is coming… This looks very different from previous editions. Already, the World Cup will take place in winter, it’s not nothing! In terms of sponsors, this edition is also very special. In 4 years, the economic scene has changed a lot with the crypto boom. Also, crypto will be part of it with two exclusives in particular: an auction of new NFTs and a major partnership between FIFA and the Crypto.com exchange.
Visa goes NFT for the World Cup!
We have just learned that the electronic payment giant Visa is starting to NFT ! How? In fact, the Visa network will participate in the launch of a World Cup NFT auction. This sale is called Visa Masters of Movement. Concretely, the sale will involve 5 NFTs. Each of these NFTs represents a memorable goal scored during a World Cup (men’s or women’s). Thus the 5 NFTs on sale will highlight the following players:
- Jared Borgetti ;
- Tim Cahill ;
- Carli Lloyd;
- Michael Owen
- Maxi Rodriguez
Auction will end on November 8, 2022. At the end of this period, the NFT will go to whoever bet the most. A good way to bring art, football and technology lovers together!
“With the arrival of the 2022 World Cup, we want to celebrate football, art and technology with what makes a World Cup such a special moment: passionate fans around the world, athletes from legend and the ability for a few weeks to connect the whole world in a unique way. » Andrea Fairchild, Senior Vice President and Head of Partnerships at Visa
Cryptocurrency investing is offered by eToro (Europe) Ltd as a PSAN, registered with the AMF. Cryptocurrencies are very volatile. No consumer protection.
A partnership with the Crypto.com exchange
For its auction, Visa is also approaching a major player crypto, the Crypto.com exchange. Crypto.com is a large platform for buying, selling and exchanging crypto like Binance or Coinbase. Crypto.com’s participation in this NFT auction is no surprise. Indeed, the exchange is the official crypto trading sponsor of FIFA World Cup 2022. In addition to an exchange, Crypto.com also has a marketplace for NFTs. It is on this platform that the NFT auction will take place.
“The FIFA World Cup is one of the most anticipated sporting events in the world, and we are extremely excited to give fans a new way to participate in this exciting event. We are thrilled to partner with Visa to bring Visa Masters of Movement to life and provide fans with the opportunity to create and collect the most unique FIFA World Cup Qatar 2022 collectibles that will live forever. on the blockchain. — Steven Kalifowitz, Chief Marketing Officer at Crypto.com
When the auction ends, the winners will see their NFT on their Crypto.com wallet. In addition to their NFT, they will earn a hard copy high quality with the signature of the player celebrated in the NFT in question.
