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Home NFT

Were you expecting it? Nike will launch its brand new NFT collection

by Ashutosh Thakur
April 18, 2023
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Were you expecting it?  Nike will launch its brand new NFT collection
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We were all impatiently awaiting the launch of the Nike’s new NFT collection and it is now done! Nike will launch its own collection of digital sneakers for its community of .Swoosh NFT members. A new collection that should include several hundred thousand virtual pairs of the famous pair of Air Force 1 shoes from the sneaker brand.

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The new NFT collection from Nike: “Our Force 1”

Only a few months after the launch of its .Swoosh NFT interactive communityNike announces on its official Twitter account, the official launch of its new collection NFT from Nike. A highly anticipated launch by the 330,000 members of the .Swoosh community!

Old sole, new story.

The #OurForce1 collection features digital renditions of AF1s past, present and future built for the next generation.

Nike’s first-ever virtual collection is inspired by the AF1 Low, a classic style remixed hundreds of times since it dropped in ‘82. pic.twitter.com/dlq65VNeAb

— .SWOOSH (@dotSWOOSH) April 17, 2023

This new NFT collection isn’t Nike’s first foray into the NFT sector. The company has already launched, in the past, the collection des CryptoKicksdigital sneakers marketed in partnership with RTFKT. This collection had also met with real success on the markets and according to the tool OpenSeaa pair of virtual sneakers even sold in April 2022 for the extraordinary price of $130,000!

A collection that pays homage to Nike’s iconic pair of sneakers:

The collection “Our Force 1” should thus pay homage to the iconic pair of Nike Air Force 1 sneakers, launched in 1982, more than forty-one years ago. There are therefore two types of emblematic boxes in this collection: the Classic Remix sneakers, which are inspired by the Air Force 1 released between 1982 and 2006, and the New Wave sneakers, which include all the new models released from 2007.

It is also planned to integrate a number (not yet communicated) of personalized and unique Air Force 1 for the Classic Remix type basketball boxes, to add a more nostalgic touch. Nike will also be integrating more futuristic personalized virtual sneaker boxes with the New Wave box collection.

A single introductory price for NFTs:

Nike should not accept the settlement in cryptocurrencies for NFTs. All Virtual Sneaker Boxes will be released at a flat rate of $19.82, which is quite a small sum for an NFT of this scale. For example, NFTs from the Trump card collection were sold for $99. This single price is purely symbolic insofar as it represents the launch price of the Air Force 1 in 1982.

An official launch in two stages:

According to the first elements communicated, there should not be a maximum quantity of NFTs of the Air Force 1 which will be put into circulation. You will also need to be patient to acquire a possible Our Force 1 virtual box, because the famous sneaker brand has planned a two-step launch.

Nike is expected to start distributing virtual Air Force 1 posters to randomly selected Swoosh community members, which are sort of keys needed to unlock a virtual box. These members can then start hitting Our Force 1 boxes beginning May 8, while the rest of the community can start hitting acquire Our Force 1 boxes starting May 10.

To attract as many buyers as possible, Nike has planned to integrate in the future various benefits for owners of Our Force 1 boxes. Owners of these boxes will be able to benefit from additional advantages, such as exclusive physical products and various experiences.

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Source : Twitter


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